IKEA “Proudly Second Best”

Despite IKEA being the first option that parents choose for children’s furniture, it is not the first choice when it comes to kid’s choice, since they always prefer to be with their parents. The brief was to highlight to parents the wide selection of children furniture that IKEA offers. The main objectives were to highlight the products and create an emotional bond, especially with first-time parents.
With a limited budget, we were able to create a campaign that had an emotional impact not only on our clients, but on all parents in the selected regions all across audiovisual, social, OOH and printed media.